#Webdesign company name code#
#Webdesign company name series#

What are the unique characteristics of your brand’s personality?.What are the values you wish your brand to express?.What do you want people to feel when they see your logo?.Who are your 3-5 top brand “role models?” Who’s look and feel do you admire?.What are your goals for this new logo? How will “success” be measured?.What is the meaning/story behind your company name?.Why do you want and/or need a new logo? What’s the catalyst for this design?.My guess is that there’s some things you haven’t considered. While you may think you know these things, I encourage you to go through the exercise of writing your answers down. Remember, you’re not just designing a logo. Your goal is to have a solid understanding of who your company/organization is, what you believe in, what you want to accomplish and how you want to get there. This is also the time to pose preliminary design questions about the desired look and feel, all possible use-cases and any must-haves or special requests.įor you, this will be more of a self-discovery phase. Designers use this time to tease out as much context and background as possible to fully understand their client’s company or organization, its values, business, brand attributes, etc. The discovery phase is the “question” phase.

#Webdesign company name series#

We’ll outline why each phase is important, the series of actions or steps you need to take, and the final deliverable you’re working toward-which you’ll need for the next phase. While every designer’s process looks different, the one we’re going to guide you through has five phases:Įvery phase has its own goal, process and deliverable. To do this right, you’ll want to work in phases. Remember that the logo is only part of a larger visual system, and its individual pieces all need to work together. Be prepared to do more thinking and decision-making than drawing. But the lion’s share of the work is strategic, especially at the beginning. Yes, you will have to create something visual at some point. Here are two things to keep in mind as we dive in: Now that we’re clear on what a logo can and can’t do, let’s start the design process. The best logo in the world can’t save a corrupt business, nor can the worst logo hold back an honest one. Two Men and a Truck is a billion-dollar company, and its logo is a stick figure drawing designed on a napkin by the founders’ mother.

#Webdesign company name code#

Enron’s logo was good, but the company’s ethical code wasn’t. Your logo isn’t going to make or break your business. They’re just one image within a larger visual system that includes your colors, typography, photography, visuals, layout, etc. When new companies or organizations request a logo, a good designer will say, “You don’t just need a logo, you need a brand identity.” Logos are part of the picture, but they’re not the entire thing. Your brand is built from a thousand touchpoints with your customers-not from a logo. Your brand is intangible it’s your reputation-what people think of when they hear your name, what they tell others about you and how you make them feel. This is a common conflation, but your logo isn’t your brand. So remember, a logo may play an important role, but it isn’t everything. All three of our designers agreed most people put too much stock in logos (nerdy design pun intended). In fact, most companies struggling to decide on a logo are simply asking too much of it. One caveat is that even though a logo can convey a deeper meaning, it doesn’t have to. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them.

Your logo can also be an opportunity to make a statement about your organization. It also functions as the face of your business. It’s how your company is recognized and remembered among others.

In its simplest definition, a logo identifies. After all, we all know what a logo is.Ī logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. This question probably conjures up vivid images of a famous swoosh or an apple with a bite taken out of it.